Dong Yi ends its eight-month run

by javabeans


MBC’s sageuk drama Dong Yi ended on Tuesday, October 12, wrapping up an eight-month-long run. For the first half (or two-thirds, more like), it reigned as the undisputed leader in the Monday-Tuesday ratings game, just barely missing the 30% mark at its height. However, in the past couple months its score (and estimation in viewers’ eyes) has dropped, and its last episode ended with a 24.3%.

It’s a good number, to be sure, and slightly higher than SBS’s Giant, which drew a 24.0% on that day. On the other hand, the drama did lose steam well before the end and collected mixed reviews. Furthermore, compared to the director’s prior works (Dae Jang Geum, Yi San), the numbers are a bit disappointing.

KBS’s youth sageuk Sungkyunkwan Scandal, meanwhile, has been quietly but steadily rising in the ratings, with Monday’s 13th episode recording a high of 12.8%. Alas, Tuesday’s numbers dropped it back down to 10.9%, perhaps as it had to compete with Dong Yi’s finale.

Despite the departure of one big player, I think we can expect the ratings numbers to stay in the same ballpark, with MBC’s Queen of Reversals beginning next week — and we know how the ajummas love Kim Nam-joo.


Via My Daily, Asiae, Mk.co.kr