Keyeast PR News #45

KEYEAST, Signs deal worth 800,000,000 won in advance book sales.

2009.9.7


- Bae Yong Joon's photography travel essay, “Discovering the Beauty of Korea”
- Secured a minimum guarantee of ¥60 million, for sales in Japan to begin in late September.
- A commemorative domestic event in mid-September with another grand event to be held in Japan at the end of the month are drawing strong interest for pre-sales of the book’s publication.
- Bae Yong Joonกฏs photo-travel publication along with a Korean cultural project to launch at the end of September.



KEYEAST (054780, CEO: Kim Ki Hong), an Asian culture content company, signed a contract worth (KW) 8 billion with a Japanese publishing company.

Bae Yong Joon’s photography travel essay, “Discovering the Beauty of Korea”, will begin publication in late-September. KEYEAST signed a contract with a minimum guarantee of ¥60,750,000 for sales in Japan. Book quantity and other minimum guarantees to be determined separately in the future.

The site for Bae Yong Joon’s book has already been flooded with inquiries and strong public interest in Japan. KEYEAST, in commemoration of the book’s publication, will host a large press conference in Korea in mid-September and host an unprecedented event at the Tokyo Dome in Tokyo,Japan in late-September, expecting over 50,000 people to attend.

KEYEAST’s CEO, Kim Ki Hong said, “Traditional artists and cultural contents discovered in Bae Yong Joon’s book will be accompanied by a unique culture and travel site, “Key to Korea”, to coincide with the book’s publication in September. We are greatly looking forward to the many businesses that will spawn through the development of great content: books, travel packages, and merchandise while introducing Korean culture to the rest of Asia and the world,” he said.

KEYEAST’s successful merger with the Japanese content company, DA, earlier this year has successfully lead to a (KW) 95 billion income valuation for the first-half of the year.



[Source : KEYEAST]