...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
2.8.11
[News] Won Bin models for outdoor apparel brand ‘K2′.
[News] Won Bin models for outdoor apparel brand ‘K2′.
Cr. - allkpop
Won Bin’s rugged charisma was captured in his photoshoot for outdoor apparel brand, ‘K2‘.
Won Bin participated in a shoot for K2’s 2011 F/W season pictorial, through which he displayed a tough, yet lax look.
Even though the photoshoot went late into the night, Won Bin showed his professionalism as he brought out the best in each product’s concept and meticulously monitored the photos himself.
The manager for K2’s brand marketing team, Jung Yong Jae, revealed,
“I believe that the upcoming pictorial featuring the fall/winter season main model Won Bin will be an opportunity to show the charms of a more cool and trendy K2.”
Meanwhile, Won Bin will be heading to New Zealand in August to film K2’s TV CF, ‘Discovery Diary Season 2‘.
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