...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
10.2.12
[News] ‘Hang Ten’ re-signs Kim Hyun Joong as their model.
[News] ‘Hang Ten’ re-signs Kim Hyun Joong as their model.
Cr. - allkpop
Hallyu star Kim Hyun Joong has once again become the face of casual clothing brand, Hang Ten Korea!
Hang Ten Korea’s executive director Jung Yong Ha remarked, “Kim Hyun Joong increased the likeability of our brand by modeling for us last year. His image is one that appeals to the masses, and his stylish nature pairs well with our brand’s image.”
Kim Hyun Joong will be endorsing the brand’s Spring/Summer collection, and will continue to serve as their official model for the next year.
The concept for this season’s line is ‘casual and easy to wear’; highlighted pieces from the collection include light cardigans and comfortable plaid shirts.
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