...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
26.2.12
[News] "The Moon Embracing the Sun" blows away competition, ratings hit 40 percent mark.
[News] "The Moon Embracing the Sun" blows away competition, ratings hit 40 percent mark.
Cr. - 10asia
Ratings for MBC's historical series "The Moon Embracing the Sun" has hit the 40 percent mark, blowing away its primetime competition for its eighth straight win.
According to the numbers by TNmS (Total National Multimedia Statistics) on Friday, "Moon," starring Kim Soo-hyun, Han Ga-in and Jung Il-woo, had 37.7 percent of the audience tune in on February 22 and saw its score rise by 2.1 percent the following day.
Additionally, the drama recorded higher marks on AGB Nielsen Media Research's chart with ratings of 39.1 percent on Wednesday night and hit the 40 percent mark the next day with a score of 41.3 percent.
This week's episode focused on how Lee Hwon (Kim) breaks down in tears after finding out that Wol (Han) is actually his long-lost love Yeon-woo.
SBS landed in second on both charts with its Wednesday and Thursday series "Take Care of Us Captain" with ratings in the mid-five percentile range and KBS' "Wild Romance" followed behind in third place with ratings in the four to five percentile range.
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