...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
16.2.12
[News] Song Joong Ki becomes the new model for ‘Sprite’.
[News] Song Joong Ki becomes the new model for ‘Sprite’.
Cr. - allkpop
Song Joong Ki (27) has been selected as the newest model for ‘Sprite‘.
Representatives from Sprite’s parent company Coca-Cola remarked, “His refreshing smile and image pairs well with Sprite’s concept. We think he will successfully convey the brand’s image to the younger generations, who are always on the lookout for new trends.”
Song Joong Ki is rapidly becoming a blue chip in the advertising world, and he continues to receive praise for his acting, especially after his role in SBS‘s ‘Deep Rooted Tree‘. Currently, he is filming his new movie, ‘Wolf Boy‘.
Song Joong Ki’s Sprite advertisements will begin airing on March 1st through television.
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