...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
29.2.12
[Photo & News] Won Bin's commercial site.
[Photo & News] Won Bin's commercial site.
Cr. - hancinema
Pictures of Won Bin's New Zealand TV commercial were revealed.
Currently a contract model for out door brand K2, Won Bin showed off his manly appeal in stills that recalled his role in the film "The Man From Nowhere".
The mountain that the shoot took place on is called Mountain Cook, which also is known as the 'mountain that goes through the clouds' and is the tallest mountain in New Zealand. Won Bin jumped, fell and rolled on the mountain despite the height and displayed the high quality functions of the outdoor brand.
A K2 brand marketing agent said, "Won Bin's manly and tough image is just right for the outdoor sporting concept. This commercial should show the difference of K2 from other brands".
Won Bin's commercial will air starting in March.
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