...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
31.3.12
[News] Jo Hyun-jae joins Song Seung-heon and Lee Young-ae's agency.
[News] Jo Hyun-jae joins Song Seung-heon and Lee Young-ae's agency.
Cr. - 10asia
Korean actor Jo Hyun-jae has signed an exclusive contract with talent agency Storm S Company, the firm said on Friday.
With the his decision to join Storm S Company, he will become a lablemate with the Hallyu actress Lee Young-ae, actor Song Seung-heon, Kim Jung-eun from "Lovers and Paris" and Kim Min-jung from "New Heart."
"We plan to give our full support in helping Jo with his career in Korea as well as in Japan and the Greater China region," Storm S was quoted as saying in the statement.
Jo started his career in the business by appearing in a commercial for a sports drink, Pocari Sweat, in 2000. He became well-known in Asia for his roles in SBS' "Rays of Sunshine" (2004), "Only You" (2005) KBS' "Three Dads and One Mom" (2008) and in SBS' "49 Days" (2011).
He also appeared in movies "GP506" (2008) and "Untold Scandal" (2003) alongside Hallyu star Bae Yong-joon and Cannes best actress award-winner Jeon Do-youn.
He has been focusing on his acting career in China, starring Hunan TV's series "Rouge Overload" opposite Chinese actress Andy Yang.
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