...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
27.8.12
[News] Joo Sang Wook Of “Feast Of Gods” Models For Lingerie And Underwear Brand “Bodyguard”.
[News] Joo Sang Wook Of “Feast Of Gods” Models For Lingerie And Underwear Brand “Bodyguard”.
Cr. - soompi
Actor Joo Sang Wook has been chosen after actress Park Han Byul to model for the underwear brand Bodyguard.
Bodyguard announced on August 24, “We have signed a contract with Joo Sang Wook for one year from here on in.”
A representative of Bodyguard’s marketing team said, “We chose Joo Sang Wook as the new model not only because Joo Sang Wook’s witty and gentle image matches well with Bodyguard’s brand concept, but also because he also has a toned body. Because Joo has a well-toned body like Park Han Byul who was selected as our female model earlier, we think they will make a compatible model pair.”
Meanwhile, Bodyguard is currently promoting their concept “Atension = Attention + Tension.”
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