...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
30.10.12
[News] Choi Ji-woo Will Introduce Korean Food as TV Host.
[News] Choi Ji-woo Will Introduce Korean Food as TV Host.
Cr. - 10asia
Actress Choi Ji-woo will return to the small screen with a Korean food and cooking cable channel’s new program.
She is set to lead Olive TV's “Choi Ji-woo’s Delicious Korea” alongside famed Korean designer Jung Ku-ho, an official from the broadcaster told the magazine over the phone Tuesday.
“We’d been looking for an iconic Hallyu star for the program’s host and Choi was the one,” the official added.
The upcoming show is aiming to promote Korean cuisine and culture to the world. The two main hosts will criss-cross South Korea and introduce regional food to the viewers.
Choi made her debut as an actress in 1994 through MBC's talent audition. While she has several hit dramas and films under her belt, the actress became one of the most popular Hallyu stars after starring in KBS 2002 hit "Winter Sonata."
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