...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
4.11.11
[News]Shin Min Ah becomes first Asian model for American brand, ‘rag & bone’
[News]Shin Min Ah becomes first Asian model for American brand, ‘rag & bone’
Cr.- allkpop
Actress Shin Min Ah was chosen as the new model for a ‘DIY’ project with American clothing brand, ‘rag & bone’.
‘Rag & bone’ is a brand that selects big stars like Miranda Kerr, Caroline Murphy, Karolina Kurkova, and Sasha Pivovarova as their models. What’s interesting about this ‘DIY project’ is that it shows the models as their natural selves without using any makeup artists, hair dressers, or wardrobe crews.
Shin Min Ah is the first Asian model to take part in this project; the designers reportedly liked her natural features and lean silhouette.
Her agency stated, “[The designers] contacted us first because they were interested in working with Shin Min Ah as the Korean style icon. They began shooting in Busan last month and even then, they kept praising her.”
While the brand doesn’t exist in Korea, it’s very popular amongst high-end fashion designers.
Check out the pictures below!
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