...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
10.9.11
[News] Joo Jin-mo named PR ambassador for upcoming China film fest.
[News] Joo Jin-mo named PR ambassador for upcoming China film fest.
Cr. - 10asia
Joo Jin-mo has been named the promotional ambassador for the 2011 China Film Festival (CFF), according to the event promoter's Creative Group Megaphone on Friday.
Megaphone revealed through a press release that Joo will start promoting the annual event held in Korea after being appointed to the position on September 28 and take part in the opening and closing ceremony festivities as well as other events during the fest to be held from September 28 to October 4.
In the meantime, Joo released the digital single of his rendition of "Like Rain, Like Music," by late singer Kim Hyun-sik, along with its music video earlier today.
Joo, whose real name is Park Jin-tae, has appeared in other numerous films and dramas including “Queen of The Game” (SBS, 2006) as well as films “A Better Tomorrow” (2010) “A Love” (2007), “Puzzle” (2006) "Liar" (2004) and “The Warriors” (2001).
He recently finished shooting historical film "Coffee" (tentative title) in which he plays a brilliant swindler and a double spy opposite actress Kim So-yeon.
Joo is also set to appear in famed Korean director Kwak Kyung-taek's upcoming movie "Enemy" (translated title) where he will play an elite North Korean officer.
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