...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
15.9.10
So Ji-sub’s book becomes bestseller
by girlfriday / dramabeans.com
Within ten days of its release, So Ji-sub‘s photo-essay book hit the bestseller list and received a warm reception from fans. It’s already sold 50,000 copies by pre-order, and has entered its third printing.
The book, entitled So Ji-sub’s Road, is a collection of photographs and essays. He also writes about his interactions with various writers and artists, like rapper Tiger JK. The usually taciturn and stoic So Ji-sub reveals his inner thoughts throughout the book, drawing a lot of interest from fans. It’s nice to see him take the first step past his reticent image.
A large crowd gathered for the book signing, where it looks like they ordered the biggest cake ever. Somehow giant pink cake and So Ji-sub do not go together in my mind, unless he’s popping out of it, in nothing but a pink bowtie. This is what we call a missed opportunity, people.
Via Star News
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