...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
4.1.11
[News] Appearence of 'Dream High' drops 'Queen of Reversals' and 'Athena' audience rating.
[News] Appearence of 'Dream High' drops 'Queen of Reversals' and 'Athena' audience rating.
Cr. - hancinema
On the 3rd, when 'Dream High' was first broadcasted, the audience ratings for "ATHENA" and 'Queen of Reversals' both plummeted down.
According to AGB Nielson Media Research on the 4th, 'Queen of Reversals' recorded 14.2% on the 3rd, less than the 16.6% it recorded on Dec 28th. Indeed, "ATHENA" too, recorded a lower number of 16.3% on the 3rd, than the 18.6% it made on the 28th of Dec.
While KBS has been on a single number rating, 'Dream High' seems to be on a solo lead with a 10.7% audience rating in its first broadcast.
While "ATHENA" and 'Queen of Reversals' are competing for the Monday and Tuesday drama throne, 'Dream High' has made a strong appearence and it seems that the Monday and Tuesday drama competition will be hot.
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