...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
31.1.11
[News] Jang Geun-suk, Kim Ok-bin "Codes Combine Hiker" model.
[News] Jang Geun-suk, Kim Ok-bin "Codes Combine Hiker" model.
Cr. - hancinema
Jang Geun-suk and Kim Ok-bin have been chosen as models for the newly launching brand "Codes Combine Hiker" in February.
Codes Combine Hiker revealed, "We have chosen Jang Geun-suk as he showed a style of his own in the KBS drama "Marry Me, Mary!" and for his usual unique fashion style and special sensitivity. Also Kim Ok-bin's city like and sexy image hits well into our brand image, therefore choosing her for the female model".
Codes Combine Hiker shows two concepts of Outdoor Hiker and Barren Hiker.
Jang Geun-suk will show off his bright and sensitivity image through Outdoor Hiker and Kim Ok-bin will display Barren Hiker through the meaning of city life.
Their pictures can be seen on all stores, homepages, magazines, video commercials and more throughout the nation starting this February.
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