...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
4.3.11
[NEWS] Date with CNBLUE’s Jung Yonghwa via video?
[NEWS] Date with CNBLUE’s Jung Yonghwa via video?
cr: koreanupdates
CNBLUE’s Jung Yonghwa recently participated in a ‘bag hug’ campaign by accessory brand, HAZZYS. ‘Jung Yonghwa’s Bag Hug‘ is an interactive campaign based on the concept of having a sweet date with the idol himself.
This campaign is definitely unique as the viewer gets to select a certain HAZZYS bag to receive as a gift, listen to the piano played by Yonghwa, and even get to see his bedroom.
What’s more interesting is that a track titled “IMAGINE” from CNBLUE’s first album (set to be released in the coming weeks) is used in the CF as well. Fans are exceptionally excited about this.
Maximising the use of new media, the CF can be linked to Twitter, Facebook, and other SNS services, so that anyone could enjoy a romantic date with the handsome idol.
Sounds too good to be true? Check out the CF below!
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