...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
19.5.11
[Photo & News] Lee Byung-heon’s black and white High Cut shoot.
[Photo & News] Lee Byung-heon’s black and white High Cut shoot.
Cr. - javabeans
Lee Byung-heon (IRIS) sort of looks the same in every single photo shoot he’s ever taken… But when you look as good as he does — and for so many years, without seemingly aging — who needs variety?
(Seriously, he turns 41 this year, and he still looks just like he did in A Bittersweet Life, and All In, and Addiction… What’s in the water he’s drinking?)
He’s also the cover guy for the upcoming issue of High Cut magazine, looking alternately emo-broody (guyliner alert!) and quirky (I think I’m finally coming ’round on those large round glasses that are so in right now). Lee just signed on to be the new CF/brand model for men’s lifestyle channel XTM and has the upcoming shoots for G.I. Joe 2 on his slate, so he’ll be keeping plenty busy for the foreseeable future. He said of the movie, “This sequel’s narrative is even more lively than the first movie, and the script really hooks you. I’m looking forward to it.”
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