...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
21.6.11
[News] "New Gisaeng Story" breaks record, official fight for lead.
[News] "New Gisaeng Story" breaks record, official fight for lead.
Cr. - hancinema
SBS weekend drama "New Gisaeng Story" broke its own record and is now fighting for the lead of weekend dramas.
According to AGB Nielsen Media Research, "New Gisaeng Story" on the 19th rated 23,1% which is not only 2.1% higher than 21.0% on the previous day but also its own record breaking number over 22.3%.
At this opportunity, "New Gisang Story" has followed right up to KBS 2TV drama "Believe in Love". This drama has a higher rate on Sunday rather than Saturday when people are the most active but this days rate only put a gap of 2.5% between the two dramas.
"Believe in Love" rated 21.5% on the 18th, only putting a 0.5% gap with "New Gisaeng Story" but last Sunday it was 6.8%.
MBC weekend drama "Twinkle Twinkle" rated 21.3%, breaking 20% and placing itself as the third of all weekend dramas at the same time.
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