...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
6.6.11
[News] So Ji Sub to model for “Two Some Place” as their new business partner.
[News] So Ji Sub to model for “Two Some Place” as their new business partner.
Cr. - allkpop
Hallyu Star So Ji Sub has been selected as the newest endorsement model for cafe brand “Two Some Place” in addition to becoming their business partner.
On June 5th, representatives of Two Some Place revealed, “So Ji Sub is the blue chip of the advertising industry. He’s been receiving countless love calls in all areas, including IT, because of his infinite potential. Instead of just promoting as the brand’s model, he will be working with us as a business partner.”
They continued, “His tough but also romantic image and the way he constantly develops and strives to express himself fits best with our brand image.”
So Ji Sub will be opening “Two Some Place by 51K” in Kangnam, which is named after his agency, 51K. Not only did he participate in the production process right from the start, but he’s also come up with with his own menu in an effort to create a unique experience separate from the brand’s standard image.
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