...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
17.1.12
[News] Jang Keun Suk The Prince of Asia Models...Bread?!
[News] Jang Keun Suk The Prince of Asia Models...Bread?!
Cr. - soompi
The “Prince of Asia” Jang Keun Suk is modeling…bread in Japan?! A photo of “Jang Keun Suk’s bread” had been uploaded onto various internet community sites, garnering netizens’ attentions.
Last year, Jang Keun Suk had signed with Lawson Frau International and Tree-J Company to become Lawson’s product ambassador. As a result, his face is on two types of bread produced by Lawsons.
Lawsons began selling “Jang Keun Suk Mocha Coffee Melon Bread” and “Jang Keun Suk Bulgogi Bread” in Lawsons’ convenience stores throughout Japan today, January 17.
A representative of Lawsons stated, “Jang Keun Suk is extremely popular among Japanese females, and we chose him to endorse our product because female consumers are our target market. “
Jang Keun Suk has charmed hallyu fans, especially those in Japan, with his memorable characters in dramas like “You’re Beautiful” and “Mary Stayed Out All Night,” as well as his singing prowess.
Last year, Japanese magazine “AERA” published an article analyzing Jang Keun Suk’s popularity, stating that his popularity surpasses that of original hallyu star Bae Yong Joon of “Winter Sonata.”
Currently, Jang Keun Suk is busy filming his new drama “Love Rain,” co-starring SNSD’s YoonA.
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