...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
20.3.12
[News] Kang So-ra partners with Wonbin to promote Basic House.
[News] Kang So-ra partners with Wonbin to promote Basic House.
Cr. - http://koreajoongangdaily.joinsmsn.com/
Kang So-ra has joined Won Bin as a model for the casual wear brand Basic House.
"We believe that Kang's appeal to the general public as a healthy and vibrant actress aligned perfectly with the brand's image", a representative from Basic House said.
Kang has followed in the footsteps of actress Moon Geun-yeong in promoting the brand and has already shot advertisements with Hallyu actor Won Bin.
According to crew members on set, the chemistry between the two was perfect.
"Despite the fact that it was her first time, she was an absolute pro, and it all went well", a crew member said.
Kang is a rising celebrity who starred in the KBS soap opera "Our Women" in 2011. She also held a key role in last year's feel-good movie "Sunny - 2010" and is currently starring in the KBS drama "Dream High 2".
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