...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
6.3.12
[Photo & News] So Ji-sub to publish own magazine.
[Photo & News] So Ji-sub to publish own magazine.
Cr. - 10asia
Hallyu star So Ji-sub will publish the first edition of his own magazine next week, according to a press release from his promoter 3HW on Tuesday.
3HW announced that So will release the first issue of his magazine "SONICe," which means 'So nice' and the words are combined with So's nickname 'sonic,' on March 14.
The magazine, which will be in the format of a photobook, will feature various recommendations on cultural activities suggested by So, such as date courses, food and books.
Known as one of the most popular actors in Korea, So made his debut in 1996 and has since appeared in a number of TV dramas and movies. He rose to stardom in Korea and throughout Asia through his roles in "Glass Slipper," "I'm Sorry, I Love You" and "Cain and Abel."
So had previously released a photo essay titled "The Journey of So Ji-sub" which revealed photographs and stories from his trip to the demilitarized zone (DMZ) and various regions in Gangwon Province, the eastern part of Korea.
He also released his second photo essay "So Ji-sub's 'Always,'" featuring photographs, notes and commentary on playing his character Chang Chul-min in his film “Always" which opened in local theaters in October of last year.
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