May 7th, 2010 // by javabeans
Clothing brand Benetton is back with its annual Green Ride campaign (here’s a look at last year’s crop of star representatives), which promotes an eco-friendly lifestyle. This year they are represented by Ha Ji-won and her younger brother Jeon Tae-soo, who are pictured together above, as well as Song Joong-ki, Lee Shi-young, Nam Goong-min, and others. The “Magic Bike Ride” photo spread is currently running in High Cut magazine.
The campaign features the “pixie bike,” or fixed-gear bike, and as with last year there will be a 2010 Benetton Green Ride Fixed Gear Limited Edition produced, which will go on sale on the Benetton Korea homepage, as well as T-shirts and bags. These will be sold beginning in late May.
Ha Ji-won (Haeundae) with little bro Jeon Tae-soo (King and I, Kid Gang), posing for their very first photo shoot together:
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