[News] Jang Keun-suk becomes new face for Lotte Duty Free Shop.

[News] Jang Keun-suk becomes new face for Lotte Duty Free Shop.
Cr. - 10asia

Singer and actor Jang Keun-suk has become a model for Lotte Duty Free Shop, according to his agency Tree J Company on Wednesday.

Tree J explained through a press release today that Jang was chosen to model for Lotte Duty Free Shop and in line with it, has taken part in the recording for Lotte’s commercial song “So I’m Loving You.”

Other celebrities, including SS501 member Kim Hyun-joong who was also announced a model for Lotte Duty Free Shop today, sang their own version of the song to be combined into a single clip.

“I enjoyed filming my portion and was immensely glad to receive the offer to take part,” Jang was quoted as saying in the statement. “I want to do my best so that my fans and tourists from overseas would feel more welcome and comfortable in Korea.”

A Lotte official too explained that Jang was chosen among other Hallyu stars in recognition of his high popularity throughout Asia which is enough to create a synergy effect to attract Asian tourists.

Jang made his debut in entertainment at the early age of five as a catalog model. His TV debut came in 1997 with the cable channel HBS’ sitcom “Happiness For Sale” and has since appeared in numerous dramas including youth sitcom “Non Stop 4” (MBC, 2004), historical drama “Hwang Jinny” (KBS, 2006).

He rose to super stardom in Korea and throughout Asia after starring in the SBS hit series "He is Beautiful" where he played the eccentric lead singer of the idol group A.N.JELL where he proved himself capable of covering fields of both music and acting.

He is set to release his first single album in Japan which has been pushed back to April 27 due to the country being in distress after its massive earthquake on March 11.

Most recently, he returned to Korea after shooting an editorial in Europe and is busy preparing for his upcoming Asia tour that will cover Taiwan, Hong Kong, Thailand, Singapore, Malaysia and other countries.