...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
3.1.12
[News] Agencies scramble to nab Lee Da Hae’s contract.
[News] Agencies scramble to nab Lee Da Hae’s contract.
Cr. - allkpop
On January 2nd, industry officials revealed that actress Lee Da Hae‘s contract with her agency, DBM Entertainment, had expired in December.
An official disclosed to Star News, “Lee Da Hae’s contract with her company ended, and as of 2012, she is not a part of any agency. She’s been earning a lot of attention around Asia, so she’s looking for a new partner that will help her achieve her promotional goals.”
Several large-scale management agencies are already scrambling to get in contact with her in hopes of nabbing a contract. Another official revealed, “There are a lot of agencies that want her because she’s one of the leading forces of the new Hallyu wave. A famous agency has already gotten in contact with her.”
Representatives of the actress expressed, “Lee Da Hae is starting the new 2012 year fresh after departing from her old agency. She’s going to be making a very careful and well thought-out decision in choosing her new agency.”
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