The ceremony held on Jan 21,2010 – 3.00 pm. Korea time and took place at Seoul City Hall in Jung-gu where the handsome actor Jang Keun Suk received the new title given by the Seoul Mayor Oh Se Hoon.

































...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
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