...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
1.10.10
Gumiho Girlfriend goes out on top
by javabeans
The ratings switched around for Thursday’s drama broadcasts, placing SBS’s fantasy-romantic-comedy series My Girlfriend Is a Gumiho in first place with a 19.9% as the drama concluded its run. KBS’s action-comedy Runaway Plan B slipped a few percentage points but maintained a strong showing with a 17.9%.
Runaway had been the winner just the day before with a 20.7% premiere, but looks like a lot of people were curious about the fate of Gumiho‘s “hoi couple” (Shin Mina and Lee Seung-gi), and wanted to see if we would get our happy ending or not.
I’m pretty sure Runaway will be back solidly on top next week — even though that’s when SBS’s new challenger, Daemul, premieres.
The good news even extends toward perennial last-place drama Playful Kiss, which managed a relatively high 7.5% for its tenth episode. That means both My Girlfriend Is a Gumiho and Playful Kiss recorded their series highs, making it a pretty good showing all around.
Via E Daily
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