...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
5.12.10
Bae Yong-joon's Book About Korea Published in English.
Bae Yong-joon's Book About Korea Published in English.
Cr. - hancinema
Korean actor Bae Yong-joon's book "A Journey in Search of Korea's Beauty" will be published in English on Dec. 6. The Korean version became an instant bestseller and it went into a 13th print run just a month after it came out in September 2009.
The book has been published in Japanese, Taiwanese and Chinese versions so far. The English version will go on sale in Korea first and then in the United States, Singapore, Germany and other parts of Europe.
Hollym, the publisher, said there was a lot of demand for an English version as soon as the Korean version came out last year. "We worked very hard on the English version as it will be presented in countries whose cultures differ greatly from Korea. It will be an excellent guide of the past and present of Korean culture to the West".
The English version is being showcased on Tuesday at a charity bazaar hosted by the Seoul International Women's Association.
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