...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
31.3.11
[News] Bae Yong-joon send over 15,000 blankets and three medical service unitsaid to Japan.
[News] Bae Yong-joon send over 15,000 blankets and three medical service unitsaid to Japan.
Cr. - 10asia
Hallyu star Bae Yong-joon has started to send aid to quake-stricken Japan, according to Japan's daily sports paper Sankei Sports on Thursday.
The paper reported that over 15,000 blankets and three medical service units, prepared from Bae's donation to the country earlier this month, were delivered to the Japanese cities of Iwate, Miyagi, Fukushima starting yesterday.
The three cities and other towns were severely damaged after the country was struck by an earthquake with a magnitude of 8.9 that triggered a 10-meter (33-foot) wave on March 11.
"Bae will continuously work hard to give support and aid to the local people of Japan during their time of need," an official from his Japanese agency Digital Adventure (D.A.) was quoted as saying.
Bae Yong Joon had made a donation of one billion won, approximately 890,000 U.S. dollars, to Naoto Kan, a governmental fun managed by Japan's Prime Minister, along with Kim Hyun-joong, in mid-March.
Known as Yonsama amongst fans, Bae rose to mega-stardom in Asia with the success of 2002 KBS TV series "Winter Sonata" which also starred actress Choi Ji-woo.
He has been actively promoting Korean culture in Asia as well through various efforts including running a Korean restaurant in Japan and publishing a photo essay titled "Discovering the Beauty of Korea" last year that has been sold in multiple languages as well as being made into a television documentary.
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