...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
23.9.11
[TALK OF THE TOWN] Korea's 'next Yonsama' to rep Japan Website.
[TALK OF THE TOWN] Korea's 'next Yonsama' to rep Japan Website.
Cr. - koreajoongangdaily
Jang Keun-seok, often dubbed the next Bae Yong-joon, or Yonsama as he is known in Japan, recently signed a deal to be a spokesperson on TV commercials for www.shufoo.net.
The Web site is the largest in Japan and provides the latest supermarket leaflets. About 500 Japanese supermarkets and 65,000 retailers are members of the site.
According to Jang's management company, the commercial was shot in Seoul and will air nationwide in Japan next month.
"It was a great pleasure to work with the Japanese staff in Seoul", Jang was quoted as saying by Yonhap News Agency. "I took them to famous Korean restaurants and had fun with them after the shoot".
Jang made his debut at age 10 in 1997. He rose to fame in Japan with his role in "You're Beautiful" (2009).
In a recent engagement on the MBC talk show "Knee-drop Guru", Jang said that the number of DVD rentals for the drama series had surpassed the records set by Bae Yong-joon's "Winter Sonata" (2002).
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