...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
24.11.08
남성복 '아날도바시니' 모델에 배용준
남성복 '아날도바시니' 모델에 배용준
연합뉴스 기사전송 2008-11-24 20:15 최종수정 2008-11-24 20:17
(서울=연합뉴스) 한미희 기자 = 이탈리아 의류 브랜드 '아날도바시니' 남성복을 론칭하는 형지어패럴은 배우 배용준을 전속 모델로 발탁했다고 24일 말했다.
회사측은 "비즈니스 캐주얼에 대한 수요가 커짐에 따라 30-40대 남성들의 자기 표현 욕구를 충족시킬 수 있는 브랜드로 자리매김할 것"이라며 "배용준씨는 이 시대 남성을 대표할 만한 말이 필요없는 없는 배우"라고 선정 이유를 덧붙였다.
남성복 아날도바시니는 30-40대 초반 남성을 타깃으로 하는 데일리 캐주얼로, 다음달 론칭쇼와 광고 촬영을 진행하고 내년부터 가두점을 통해 선보일 예정이다.
eoyyie@yna.co.kr
[News Trans]BYJ is the model of men’s apparel ‘Arnaldo Bassini’
[Bae Yong Joon is the model of men’s apparel ‘Arnaldo Bassini’]
2008-11-24 20:14
(Seoul=Associated Press) Reporter, Han Meehee
Hyeongji Apparel will be launching men’s apparel, an Italian clothing brand ‘Arnaldo Bassini’, said on the 24th of November that the actor Bae Yong Joon was selected as their exclusive model.
Staff of the company said, “The demands for business casual clothes are growing and our brand will be settling as the brand that would be able to satisfy men’s will to express themselves, and they explained the reason to have selected him by saying, “Bae Yong Joon is an actor that words can’t explain him and the way he represents the men of this era.”
Men’s apparel, Arnaldo Bassini is the daily casual clothes targeting the men in their early thirties and forties. The Launching show and the CF filming will be processed next month and it will be in stores next year.
eoyyie@yna.co.kr
Suehan: The address of Hyeongji Apparel is http://www.crocodilelady.co.kr
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