BYJ will hold press conference in Korea…

[EXCLUSIVE] BYJ to hold press conference in Korea in 4 years, over 500 news reporting crew to swarm in.

[Newsen] 8/17/09
Translated into English by Joanne / BYJ’s Quilt


Hallyu star BYJ will hold an official press conference in Korea in coming middle of September.


Official press conference in Korea by BYJ, who rarely shows up his appearance, is in no less than 4 years.


BYJ, who attended production announcement meeting at the time of film 'Oe Chool (April Snow)' that released in September 2005, is to meet domestic and foreign reporters in 4 years. The press conference in this time will be for both commemoration meeting for the publication of a travel essay 'Travel left to explore Beauty of Korea', which will be published in coming September, and production announcement meeting for the book. The 'Travel left to explore Beauty of Korea' will be published at the same time in Korea and Japan in coming middle of September.


A source at the BOF, BYJ's agency' told, "In coming middle of September, we will hold an official press conference in relation with the publication of the book at the Seoul Central Museum. It seems that there will swarm over 500 including over 200 domestic news reporting crews and over 300 overseas news crews from Japan, China, Hong Kong, etc."


BYJ did not have an occasion for official meeting with reporters, as production announcement meeting was not held at the time for MBC drama 'TWSSG', which ended broadcasting in high popularity in December 2007.


The occasion when BYJ had officially met domestic reporters was only when he had friendly chat with 13 domestic reporters in a waiting room at the time of 'TWSSG' promotion held in Osaka, Japan, in May 2008.


BYJ had held press conference several times in Japan. At the time when he had 'TWSSG' promotion in June 2008, he held an official press conference with Japanese reporters.
Also, BYJ will attend an event, where 100,000 audience will participate in, at the Tokyo Dome in downtown Tokyo, Japan, on September 29 and 30, and deliver Korean tradition and culture.


On the other hand, BYJ will get out to a full scale activity to inform excellent culture and contents of Korea, beginning with publication of the photographic travel essay ''Travel left to explore Beauty of Korea', which he will publish after preparation period for over one year and 6 months.


On the other hand, The Key East (CEO Kim Kihong www.keyeast.co.kr), a subsidiary of BOF, BYJ's agency, having achieved net profit at 950 million won for first half in this year, announced that it will accelerate itself to realize the same profit in the second half, as in the first half, with full-scale export of Korean culture.


Recently, the Key East has been getting heated interest from people in the business as it realized net profit at 950 million won for the half year in this year as the largest share holder at DA, a company listed in stock market in Japan. The greater expectation is given to Key East's activity from now on, as it will perform full-scale businesses that are expected to create profit in the latter half in the year, not only the profit resulting from merger with DA.


Also, the Key East plans to start in full scale the management business of respected and talented Korean masters, leaping beyond artists, such as actors and singers, with the publication of the 'Travel left to explore Beauty of Korea' as a momentum.
The Key East plans to pioneer a new blue ocean with novel business of managing masters who are introduced in the 'Travel left to explore Beauty of Korea'.


First, they are progressing business for informing Korean culture and tradition in Asia by exhibition of publication of works by the masters in the latter half in this year. Also, they plan to offer high quality tour products for experiencing to overseas tourists, so that they can personally experience out of the book the masters, locations, sceneries, and culture of Korea that were introduced in the book.



reported by Lee Jaehwan,star@newsen.com
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