...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
12.10.09
[News] Bae Yong-joon's book No.2 in Japan
source: Asia Economic Daily / tomato99
2009.10.08 11:11
South Korean actor Bae Yong-joon's new photo essay sold off the shelves of Japan last week to take the No. 2 spot in weekly sales in the country, according to the star's agency on Thursday.
The Japanese version of "Discovering the Beauty of Korea" was the second-highest selling book at mega bookstore Books Kinokuniya during the week of its release on September 28 and also in the literature section at Junkudo bookstore, BOF Entertainment said in a press release.
BOF added it is in a rush to print more copies as the book is a sell-out at major bookstores.
"Discovering" had entered into its tenth print a week after going on sale in Korea on September 23 and a re-print in three days of its release in Japan. People have also reportedly been asking if the book is available in English.
Bae's book is currently ranked at sixth place overall at Korea's major booksellers including Kyobo Books and online shopping mall Interpark.
"Discovering" contains photographs of various cultural artisans that the actor met during his travels, as well as introductions to Korean culture and travel locations which Bae compiled over a one-year period.
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