...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
4.2.11
[Photo & news] Jung Woo Sung, So Ji Sub, Shin Min Ah & Tiger JK appointed models for 'Giordano'.
[Photo & news] Jung Woo Sung, So Ji Sub, Shin Min Ah & Tiger JK appointed models for 'Giordano'.
Cr. - allkpop
Celebrities Jung Woo Sung, Shin Min Ah, So Ji Sub and Tiger JK recently modeled in a photoshoot for clothing brand, Giordano.
On January 31st, Giordano launched their new advertisement campaign titled, “‘Friends’ LOVE: The Story of Friends’ Love”, and appointed four celebrities as the company’s main models.
The advertisement campaign illustrates a story of friendships developing into love, and focuses on the models’ individual personalities.
“In order to polish up and develop our brand image, as well as showcase our leadership as the best basic casual clothing line, we appointed four models who each have a variety of their own charms. We’re looking forward to Giordano taking over the market once again with this new campaign,” stated a Giordano representative.
Giordano will unveil their first campaign video in early February during the Lunar New Year holiday in movie theatres, which will be followed by advertisement broadcasts on cable TV and their homepage.
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