...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
29.6.11
[News] Barista Kim Hyun Joong for “Save the Earth” campaign event.
[News] Barista Kim Hyun Joong for “Save the Earth” campaign event.
Original : http://twssg.blogspot.com/
Do you want some coffee made by Kim Hyun Joong? On June 27th, Kim Hyun Joong paired up with clothing brand “Hang Ten Korea” for a special “Save the Earth” environmental awareness campaign at Coffee Chu in Hannam-dong.
Kim Hyun Joong took over the café for a day and worked as a barista for visiting fans. Not only did he make the coffee for everyone, but also thanked the environmentally-friendly fans who brought in their coffee cups to turn them into mini plant pots.
The event, titled Hangten ‘Save The Earth’ Environment -which took place at Hannam-dong, Yongsan-gu, Seoul- was included an opening of an environmental cafe which uses homemade coffee and recycled coffee cups.
The campaign itself will run for a full year this year in promotion of eco-conscious habits. Its main focus is to remind everyone not to throw away their coffee cups and to reuse them instead.
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