...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
31.10.11
[News]Lee Dong Wook rising to new heartthrob in Asia
[News]Lee Dong Wook rising to new heartthrob in Asia.
Cr.-k-popexpress+TV Report
Lee Dong Wook, who appeared in Scent of a Woman, won “Best Actor in Asia” award. The SBS’s series recently ended with high popularity.
Winning quite several awards in Asia, Lee proved to be a heartthrob although the series was not promoted overseas at all.
On the 29th, Jump Entertainment, Lee’s agency, said that Lee Dong Wook had won “the most attractive actor in Asia award” in 2011 COSMOPOLITAN BEAUTY AWARDS, held in Shanghai, China.
In 2011 COSMOPOLITAN BEAUTY AWARDS, famous for its massive scale, Lee captivated numerous fans and outlets in China, showing off his charm.
Being credited for cultural exchange through Scent of a Woman, Lee is also selected to be a winner at 2011 Korea-Japan Popular Culture Awards.
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