...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
18.11.11
[News]"Love Rain" Secures Broadcast Rights in Japan
[News]"Love Rain" Secures Broadcast Rights in Japan.
Cr.- soompi
Jang Keun Suk and SNSD’s YoonA prove their combined star power and new generation Hallyu celebrity status. Their yet-to-be aired drama “Love Rain” has already secured a Japanese broadcaster, according to local news agencies.
Pony Canyon, a subsidiary of Japanese media company Fujisankei Communications Group is reported to have bought the broadcast rights of “Love Rain.” The reports likewise mention that apart from Japan, there are also other countries currently looking into securing broadcast rights for the drama.
“Love Rain” casts Jang Geun Suk and YoonA as young lovers in university in the 1970s, and again as the characters’ children in present times.
“Love Rain” is garnering attention for being the reunion project of director Yoon Suk Ho and writer Oh Soo Yeon, who were the team behind Hallyu dramas “Autumn in My Heart” and “Winter Sonata.” The drama is aimed at an early 2012 broadcast.
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