...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
26.3.12
[News] Keun-suk indeed! KBS "Love Rain" advertisement sells out in first week.
[News] Keun-suk indeed! KBS "Love Rain" advertisement sells out in first week.
Cr. - hancinema
The power of Keun-suk led to sales.
The advertisements for the first and second episodes of Jang Keun-suok's KBS 2TV drama "Love Rain" have been sold out. Interest in the drama can be proven by pre-sale to Japan, follow up on 350 domestic and foreign press as well as advertisement sales.
The first and second episodes of "Love Rain" for a total of 72 minute each can sell 28 advertisements in an episode. The advertisement cost for a KBS 2TV mini series after 10PM is 13.2 million hundred Won. "Love Rain" has made a total of 739.2 million Won (13,200,000 x 28 x 2 episodes ~ US$700,000).
Other than Jang Keun-suk is Yoona from Hallyu leader Girls' Generation. This is also the come back project of Yoon Suk-ho from "Winter Sonata" and "Autumn in my Heart".
The Korea Broadcasting System said, "Advertisement sales has happened the fastest out of all KBS 2TV mini series in the last 6 months. Jang Keun-suk played a big role in this as advertisement agencies pick him as the most favorable model. Girls' Generation was also a big attraction to the agencies as they are one of the most popular girl groups".
"Love Rain" is about the destined love of Seo Joon (Jang Keun-suk) and Kim Yoon-hee (Yoona) that was never completed in the 1970s that leads them to the year 2012 as Seo In-ha and Kim Ha-na.
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