...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
21.10.08
BYJ on Japanese mobile service.(Old News)
Japanese mobile service featuring S. Korean movie star
April 5, TOKYO, Japan -- A new mobile phone service, launched in January, is gaining popularity with its signature publicity photo of South Korean movie star Bae Yong-joon who is extremely popular in Japan. (Yonhap)
http://www.yonhapnews.co.kr/
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