...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
16.8.09
BYJ, to publish Photographic travel essay book
BYJ, to publish Photographic travel essay book 'informing Korea' in next month
[My Daily] 8/16/09 09:43:50
Translated into English by Joanne / BYJ’s Quilt
Hallyu star BYJ will publish a photographic travel essay book in next month, and start off full-scale activity to inform excellent Korean culture and contents.
After finishing '2008 TWSSG (Legend) Japan Premium Event', held at Osaka Kyosera Dome in Japan on June 1st last year, BYJ promised that he will make a photographic travel essay book that will inform Korea to the world. Since then, BYJ put effort to include excellency of Korean culture, as he personally took photographs and wrote an essay, while going around all over the entire country.
This essay book is expected to play a role of guide, introducing Korean culture for overseas tourists.
BYJ will also attend 100,000 people sized big-scale event to be held in Tokyo Dome in Japan on coming September 29 and 30. On the first day, he will promote 'Animation Winter Sonata' along with Choi Jiwoo, and on the next day, he plans to have a meaningful time with Korean culture and tradition as its theme.
People have high expectation to this event because it is held prior to airing of Animation Winter Sonata in Japan in coming October. It seems that it will create profit from high added valued products such as character products or DVD, etc., after its broadcasting.
The Key East, sponsor of the essay book and event in Japan, told, "With this publication business as a momentum, we plan to start management business for respected and talented Korean masters in full scale, leaping beyond artists such as actors or singers."
Reported by Nam Anwoo,naw@mydaily.co.kr
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