This is the advertising on bus for 2010 JKS Asia Tour The Last in Seoul by his korean fan clubs, DC Keunsuk. Their love is so touching !!!! That's why JKS really love his eels ^^
...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
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