[News] Lee Da-hae to attend Mont Blanc brand launch event.

[News] Lee Da-hae to attend Mont Blanc brand launch event.
Cr. - 10asia

Hallyu Star Lee Da-hae took off to China today to attend a brand launching event for "Mont Blanc".

Lee's agency DBM Entertainment said through a press release that Lee left Korea on Friday to take part in Mont Blanc's AP Mega Event taking place in Beijing tomorrow.

Some 2,000 celebrities around the world are expected to show up on the red carpet of the event including Hollywood actor Nicolas Cage, Chinese actress Vicki Zhao, Hong Kong actress Cherie Chung and Chinese actress and singer Li Bingbing.

DBM, relaying the words of a Mont Blanc official, explained that they decided to hand out an official invitation to Lee in recognition of her wide popularity in China proved by her Chinese twitter wei-bo that boasts some 200,000 followers and her appearances in Chinese TV commercials.

DBM's statement went on that they believed Lee's popularity will only grow with time thanks to success of her latest KBS mini-series "The Slave Hunters" (2010). Lee's "lovely Asian looks" that fits with the luxurious image that Mont Blanc pursues also added to their decision.

Lee, 26, debuted in 2001 and has appeared in many hit Korean dramas including "My Girl" (2005), "Green Rose" (2005) and "East of Eden" (2008). She has also participated in various types of charity work and became the first Korean actress to receive the Presidential award for frugality this year on October 26.