[News] Cable drama Yacha makes a splash, sells oversea.
Cr. - javabeans
'Yacha' Cable Drama before as a new OCN show boasting a high budget, special effects, and lots of action. The 12-episode series premiered last weekend to a very impressive — one might call it shockingly high — ratings number of 3.5%. To put it into some perspective, this is a cable drama that airs on midnight on Fridays, where anything above 1% would be hailed a success.
Yacha is set in the Joseon era against the backdrop of a secret organization running under the king’s authorization. The story unfolds around two brothers and one woman, and incorporates themes of fate, ambition, and revenge.
The buzz has been building and Yacha has sold broadcast rights in Japan, which is doubly noteworthy since the drama has barely aired in Korea and boasts no big-name stars. (The leads include Jo Dong-hyuk of Winter Bird, Jeon Hye-bin of Scale of Providence and Seo Do-young of Friend, Our Legend, so they’re not complete unknowns, but they don’t command the international fanbase that usually comes with foreign success stories.) Yacha will be airing in Japan sometime next year.
According to a source with the production house, Yacha made a strong impression with its short teaser video, and also has the added draw of Damo and Jumong’s writer, Jung Hyung-soo, and Joseon Mystery Detective Jung Yak-yong PD Kim Hong-sun.
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