...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
14.6.11
[News] Lee Min-ho exceeds Cha Seung-won, female market share doubles.
[News] Lee Min-ho exceeds Cha Seung-won, female market share doubles.
Cr. - hancinema
Lee Min-ho is out to get Cha Seung-won.
Lee Min-ho is currently acting as Lee Yoon-seong in the SBS drama "City Hunter" based on a Japanese original.
Yoon-seong is a bad tempered but warm on the inside character, guarding bodyguard Na-na (Park Min-yeong) like a shadow and is getting wholehearted support from not only men but women as well.
According to AGB Nielsen Media Research, the first episode of "City Hunter" rated 10.5%, and on the sixth episode rated 14.2%, showing increase.
Even the market share rose from 17.0% to 22.2%. However, competing drama MBC "The Greatest Love" only rose 0.2% from 28.0% to 28.2%.
Looking at the market share according to age, men in their 20's changed from 11.1% in the first episode to 22.5% in the sixth, and men in their 40s rose from 13.5% to 21.5%. Especially in the case of women, teens rose from 20.9% to 40.8% in the sixth episode, women in their 20s rose from 6.6% to 17.5% and women in their 40s rose from 15.3% to 26.9%, showing a constant rise in numbers.
It looks like Lee Min-ho from "Boys over Flowers" emphasizing his manhood in this drama "City Hunter" has appealed to many female fans.
The SBS drama analyzed the cause saying, "Lee Min-ho in "City Hunter"
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