...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
31.8.11
[News] JYJ Named Goodwill Ambassador for UNAIDS.
[News] JYJ Named Goodwill Ambassador for UNAIDS.
Cr. - http://english.chosun.com/
JYJ members pose with UNAIDS officials at the International Congress on AIDS at BEXCO in Busan on Monday. /Courtesy of C-Jes Entertainment
Boy band JYJ have become the first Koreans to be named UNAIDS Goodwill Ambassadors for the Asia-Pacific region. The band was officially appointed at the 10th International Congress on AIDS in Asia and the Pacific held at the BEXCO center in Busan on Monday. It also performed at the congress' opening ceremony.
JYJ delivered messages to promote the prevention of AIDS and raise awareness of the disease at the event, which was attended by 4,000 people from 70 countries.
Meanwhile, the band will also be making an appearance at the closing ceremony of the IAAF World Athletic Championships in Daegu on Sunday as a representative of K-pop.
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