[News] So Ji-sub to become first male Vivien model.

[News] So Ji-sub to become first male Vivien model.
Cr. - koreaherald

A Korean actor is to become the first male model for Vivien, a domestic women’s underwear company.

So Ji-sub has through numerous TV dramas and movies built his reputation on an image of masculinity and sincere care for his beloved.

“The advertisement barely includes information about product, and we believed that the male model was enough to deliver the image of a woman’s lingerie brand,” said Kim Sun from Vivien’s advertisement department.

“It will express the message that Vivien will make women’s gloriousness into perfection, just as So Ji-sup protects his own lover, leading them into the spotlight.”