...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
23.10.11
[News]Toyota Motors selected Lee Minho to be the new model.
[News]Toyota Motors selected Lee Minho to be the new model.
Cr.- hancinema
Toyota Motors selected Lee Minho to be the new model for their Camry advertisements. On the 21st of October, it was announced that Toyota Motors, which markets the car worldwide, chose Lee Minho to lead the campaign.
Toyota Motors also gave fans a glimpse of Lee Minho’s upcoming campaign by releasing a photo along with the official anouncement.
Meanwhile, the new advertisements for the Toyota Camry can been seen through their official website. The new Camry will be released in South Korea at the beginning of next year.
Lee Minho was recently invited to the launching of Hyundai’s Veloster, as the car brand was featured in his previous drama “City Hunter.”
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