[News] Park Jin-young Opens Luxury Korean Restaurant in Manhattan.

[News] Park Jin-young Opens Luxury Korean Restaurant in Manhattan.
Cr. - http://english.kbs.co.kr/

Singer and producer Park Jin-young opened a luxury Korean restaurant named "Kristalbelli" in Manhattan, New York on March 26 (local time) to provide Korean foods to New Yorkers. Park Jin-young held an official press conference on the opening day and explained the reason why he opened the Korean restaurant, saying, "The Hallyu boom has spread in many countries all around the world, and more local people are asking for information about Korean foods, but I actually found it very difficult to recommend any good Korean restaurant to the locals. This is why I have decided to open this Korean restaurant".

The special characteristic of the place is a crystal pan to grill meats unlike other ordinary restaurants which usually utilize a gridiron made of steel or stone. Park Jin-young said, "Whenever I go to a restaurant to have grilled meat, I thought that it took too much time to grill with an ordinary gridiron, and it looks old-fashioned besides the fact that an unpleasant grilling smell remains on your clothes. So I wanted to make a completely new gridiron. At first, the shareholders of JYP Entertainment opposed my idea, so I personally invested 30 million won to invent the new gridiron over the past three months".

The grilling smoke goes under the gridiron before the smell of meat and smoke can permeate one's clothes, and the convex shape of the pan is ideal for draining oil. Park added that the crystal pan helps to grill meat more quickly. Park already applied for a patent and copyright for the newly invented gridiron. He will operate the restaurant chains and open more restaurants in other cities where the Hallyu boom is spreading, beginning from the first location in New York to other locations in LA, Tokyo, Beijing, Shanghai, and Seoul.

The restaurant will sell Japanese beef produced in the USA. As artificial seasoning is not used by the restaurant, the price for the beef will be higher compared to the other Korean restaurants in New York, but the other menu items except beef will be sold with similar prices to other restaurants. The size of the restaurant is around 600 square meters, and it can accommodate 220 people.

Park Jin-young also mentioned the globalization of Korean food, saying, "It is important to globalize Korean food, but a more important point is how to create an ideal image of Korean foods. We have to make Korean food have a luxury image rather than an image of simple and easy-to-cook food. I think that we can appeal to the upper class in other countries with only legitimate Korean food without making fusion Korean food".