...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....
25.4.12
[Photo & News] "Love Rain" standstill.
[Photo & News] "Love Rain" standstill.
Cr. - hancinema
KBS2 TV drama "Love Rain" continues with its snail pace.
According to AGB Nielsen Media Research on the 25th, "Love Rain" aired on the 24th, rated 5.6%. This is 0.4% higher than the previous episode.
However this drama is on a standstill mode and has the lowest viewing percentage compared to other dramas. SBS "Fashion King" and MBC "Lights and Shadows" rated 9.4% and 23.6%.
"Love Rain" is significantly far from "Lights and Shadows" and the gap with "Fashion King" is also widening. Unlike viewers' expectations, it was rated as cliché since the very start and even though the scene of the drama has changed in generations, it still doesn't attract any attention.
While Jang Geun-seok (Seo Joon) and Yoona's (Jeong Ha-na) love mode has become official, many wonder if the viewing rate will turn direction and go up again.
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