[News] Asiana Airlines Becomes Official Sponsor of YG.
YG Entertainment, an entertainment agency with top K-pop groups Big Bang and 2NE1, has signed a memorandum of understanding (MOU) with Asiana Airlines Inc., one of Korea’s two major airlines.
The MOU signing ceremony took place at the headquarters of Asiana Airlines in Seoul with YG’s representative Yang Min-suk, Asiana’s chief director Ryu Gwang-hee and 2NE1.
Under the accord, Asiana will become an official sponsor airlines for YG in 2013 and give free air tickets and discounts to YG’s artists and their staff, who will participate in concerts and cultural activities across the world.
Meanwhile, YG will also promote Asiana Airlines by displaying the airline’s brand logo during overseas concerts of YG musicians such as Big Bang, 2NE1 and PSY.
“We hope that Asiana Airlines will contribute to boosting K-pop and Korea’s national image with YG,” said Ryu, chief director of the airlines company.